Visual identity

The logo consists of textual symbols that evoke associations with word processing, the origin of the tool, and with learning, reflecting the ideas of machine learning. We chose orange as the primary color because it symbolizes power, strength, authority, reason, and intelligence.We chose this font because it evokes the Roman Empire and the qualities we want to associate with our brand. Our aim is to make the standard fonts brighter and more contemporary.

Full project on Bēhance