Echo Glamping - Brand Identity

About:

Elegant and exclusive vacation in the Carpathians. Cozy domes, traditional tents and remote wooden houses are located in the spacious grounds, which create the perfect balance between comfort and privacy.

Task:

My mission was to create a logo that reflects the modernity and elegance of glamping and conveys an atmosphere of harmony with nature. It was necessary to move away from the banal image of a dome or mountains in the logo. The main target audience that you should pay attention to when creating a logo is young couples who can pay, who care about a good image around them.

Result:

The logo embodies a combination of style and natural elements, capturing the majesty of the mountain sky and sun and capturing the spirit of traveling into the unknown. The logo is based on the first two letters of the brand: “E” and “C”. The modern font and graphic elements indicate the comfort and modernity that sets Echo Glamping apart from others.