Roshfrans Rebranding Contest

First of all, I have to say that we don't actually support these kind of practices. BUT we had some spare time between projects and we decided to enter as an exercise.

Roshfrans is a 100% Mexican Company, devoted to the formulation, manufacturing and commercialisation for lubricant oils and greases, for their automotive and industrial usage.

Their brief specified for a radical change. We delivered a contemporary solution.

In the end we didn't win the prize but we are really happy with the result.