AVIS Car Rental App UX

Redesign of a car rental booking application to enhance usability, functionality, and overall user experience.

Findings from a secondary research conducted with 9 users of the existing Car Rental Application.

General competitor analysis done across 3 main competitors.

User Persona of the casual user, who may engage with the car rental app for occasional and leisurely purposes, and the core user, who is the primary and repeating user of the app.

User Journey Map

Story board of the typical user journey.

Information architecture

Visual design

Improvement done after heuristic evaluation.