New National Marketing Campaign - Kshema Sukriti

As Sr. Manager - Interactive Design at Kshema, I’m thrilled to share the launch of our first National Marketing Campaign.With the start of the Kharif Season, we are covering five languages and 11 states with a heartwarming TVC that highlights crop insurance through a father-daughter conversation. As an agriculture and gardening enthusiast, I feel a deep connection to Kshema's mission. I had the privilege of designing and overseeing all campaign materials, both online and in the field, ensuring they resonate with our diverse audience.From TV commercials to print and digital content, we aimed to create a cohesive and impactful message.