UX/UI for Sweet n’roll Website

Client: Sweet n’roll

Industry: Healthy Confectionery

Location: Cherkasy, Ukraine

Overview

Sweet n’roll is a family-owned company that specialises in producing healthy sweets, primarily fruit pastille, made from organic fruits from their garden. With a history of producing delicious treats for family and friends, Sweet n’roll has grown into a reputable business over the past five years. The project involved creating a user-friendly and visually appealing website to automate orders, reduce direct communication time, and increase sales.

Objectives

Automation of Order Processing

Increase Sales

Expand Collaboration

Target Audience

Predominantly women (95%), mothers

Health-conscious individuals seeking alternative sweets

Café owners

Design Requirements

Aesthetic: playful, trustworthy.

Colours: natural colours, earthy tones.

Key Features

Product Showcase: highlighting the variety of flavours and benefits of Sweet n’roll’s products.

Custom Ordering System: customers can choose their preferred tasting box size and specify allergies.

Storytelling: an engaging narrative about the family behind the business to build trust and connection with customers.

Contact and Social Integration: easy access to contact information and social media links to foster community engagement.

Project Outcome

The Sweet n’roll website combines functionality with aesthetic appeal, providing a seamless user experience. The site effectively automates order processing, enhances customer interaction, and supports the company’s growth by attracting both individual customers and business clients.

Responsive Design

Competitor Analysis

Thank you!