Parent Lab / Brand Identity Refresh, Brand Guidelines, App Design - Ephraim Joseph

Brand Identity for a high-end parenting educational app, helping parents raise happy, resilient kids without the burnout.

Parent Lab is the leading source for evidence-based parenting education. They work with the best in child development and psychology and their app helps thousands of parents (it’s helped me a bunch as a father). My team and I at DEPT® helped Parent Lab with their rebrand and new app design. We started with a comprehensive brand and app audit to learn about their brand/product and identify the areas where we can improve the overall brand experience. After the Parent Lab brand audit, we audited their competitors and strategized on how to best position the new Parent Lab brand to stand out as the best choice for parents. We created brand guidelines (Parent Lab Brand Playbook) for them, a large set of brand illustrations, and finally helped them with the UX and UI of their new app by engaging on many UX and design sprints in collaboration with their in-house designers and engineers.

Role:

Creative Director, DEPT® Agency

DEPT® Team:

Marc Weiss, Ben Harwood, Sierra Clar, Nathan Jackson, Adriana Tudela, Chloe Tanchip, Molly Posser, Florence Obert, Alicja Lloyd, Ephraim Joseph

Client Testimonial:

I smile every time I see the icon on my phone. I’m incredibly proud of how you were able to capture the essence of our brand and build such a helpful playbook. Thanks again for your partnership and congrats!

Bill De Groot

Chief Marketing Officer, Parent Lab