Umami : Japanese Street Food Branding
Umami : A Taste of Japan's Vibrant Streets
Concept: Umami, a small Japanese street vendor, brings the authentic spirit of Japan directly to your taste buds.
Design Inspiration: To capture this essence, I crafted a Logotype inspired by the bold and dynamic strokes of traditional Japanese calligraphy. The brush strokes convey a sense of craftsmanship and tradition, qualities that are highly valued in Japanese cuisine.The vibrant red and white color palette further emphasizes the energy and excitement of Japanese street food culture.
The Umami logo is a bold and inviting statement that captures the energy and vibrancy of Japanese street food. It promises an authentic and delicious experience, transporting the customer straight to the heart of Japan's bustling food scene.
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