Alhambra nuts

The task

The goal of this project was to create a really opulent packet of nuts for a specialist store that only sells limited-edition premium items. In addition to the creative design executions, the package includes intricate typographic printing to improve the project's visual effect. This is demonstrated in the project's accompanying film.

The solution

The project's concept is based on a philosophical interpretation of the Tree of Life. The Tree of Life is responsible for all living creatures on the planet's interconnectedness and serves as a metaphor for a common evolutionary genesis - from a little nut containing the necessary elements for the emergence of life through the entire development of a big tree. The nut contains a blueprint for the future tree's development.The processes of vital activity within are sluggish and barely noticeable when it is small and at rest, but once you find yourself in a nurturing environment, these processes are awakened, and a miracle of rapid growth starts to materialize. - the birth of life - occurs. We intended to express the idea that each nut contains a hidden remarkable energy through the use of intricate design elements used within the project. These elements combined with our powerful illustrations help us unveil the inherent potential of each nut and its unique inner essence.