Labor Illusion in UX design

📘✨ Labor illusion in UX Design

Labor illusion is a cognitive bias where individuals perceive products or services to be of higher quality when they appear to involve more manual effort or labor, even if the actual process is automated or streamlined. This illusion arises from the association of craftsmanship and effort with value and authenticity, influencing consumer perceptions and preferences.

- from Sigma UX handbook

theSigma.co

More by Sigma

View profile