Layout

Layout Vetrine is an italian company who design shop windows for brands like Dolce & Gabbana, Gucci, Prada and others.

They needed a brand to be positioned on the market.
To design the monogram I kept in mind three important concepts: the letter L, the glass which has to be the frame (like a shop window) and the coordinates of the technical design, because they always made a sketch on graph paper when they made a project.

The result is a monogram which contains itself these three concept, using the Gestalt theory.

Full project here: https://www.behance.net/gallery/26807607/Layout-Vetrine-Branding-Identity