LOGO | zeevou
Home rental app
• Logo Tasarım ve Görsel Kimlik
• Logo Design & Brand Identity
The ZEEVOU application is a home rental platform in South Africa that utilizes its logo to enhance recognition and establish connections with its audience. The logo uses the letter "Z," the initial letter of the brand name. The letter "Z" design signifies the two-way relationship between landlords and tenants, as well as indicates effective business and customer interaction. The monogram of the brand name uses a sans-serif font for better readability.
In logos, colors play a significant role as they convey important messages and emotions. The yellow color grabs attention and evokes a sense of freshness and vitality. This color symbolizes joy and can attract attention and usage of the application. Additionally, the choice of purple as a complementary color demonstrates the value and credibility of the application. Purple symbolizes beauty, power, and motivation, and its combination with yellow creates balance and harmony among the elements.
Ultimately, by employing principles of graphic design and color psychology, this application in the home rental sector has successfully presented its identity and values to its target audience. It effectively demonstrates two-way communication and ease of home rental.