Magazine Advertisement Concept

Software Used: Illustrator

Created For: BCIT

Brief: Find a product and create a full page magazine advertisement (8.5" x 11") for this product. Also create a 4.25" x 5.5" Magazine Ad, 4.25" x 2.75" Magazine Ad, 2.25" x 11" Web Banner, and a 8.5" x 2.25" Web Banner.

Idea: I created an advertisement for a blue gin from a local distillery. Arbutus already has a vintage pagan aesthetic so I tried to stick to the same kind of feel.

I used the ingredients of the product as the green foliage (Butterfly Pea and Hops plants) and in the symbolism around the ring (Coriander seeds and Lavender flowers).

I used the lime wedge at the top and lightened the background color to mimic how citrus changes the actual color of the product.