EL VIEJO - BRAND OF MATCHES

IDENTITY DESIGN | PACKAGING DESIGN & NAMING

Seeking to highlight the roots of our iconic Colombian brands, those that used to have designs full of color and colonial elements, we wanted to praise one of the most beloved products by farm families and in honor of an old matches company from our town of origin. 

This is how the matches: ¨FÓSFOROS EL VIEJO DE ABEJORRAL¨, were born, as the insignia of our local proud.