Fendi | SoHo Pop Up

Fendi, one of the most notable fashion brands in the world, is known for their fine craftsmanship and creativity. But even more so, they are known for staying fresh and shaking things up. With the launch of their NYC pop-ups, they were looking for a series of fun animated videos to promote the shops. Our friends at Legs Media came to us to carry out the task.

With complete creative freedom and director Lauren Sick leading the creative direction, our team got to work and imagined a series drawing inspiration from children’s pop-up books. We utilized Fendi’s unique style, incorporating pieces from recent collections which served as the foundation for each spot’s aesthetic. The result was three carefully crafted 15-second animations that would excite any and all Fendi lovers.