Focus Lab — Internal Rebrand
“The cobbler's children have no shoes” — and the brand agency had no brand guidelines. 🫣
As we often see with our clients, our brand had developed organically as elements were needed: a website refresh here, a new illustration style there.
However, it lacked strategy, story, and — critical for scalability — documented rules.
With a process and personality known and trusted by some of the world's largest brands, we were poised to level up to become one of the top B2B brand agencies in the world. To do that, we needed a distinguished brand position — one that reflects our industry thought leadership and the fact that the work we do is important.
After a decade of growth, Focus Lab needed an identity that matched our industry reputation and our ambitions.
It's been a few years since our internal rebrand and we'll never get tired of reflecting on how far we've come. 💫
Click here to view the full case study.
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