Visual Identity: Nytro Marketing

Nytro Marketing — the master of crafting an unparalleled customer experience, working on boosting the value and recognition of brands worldwide

Challenge

The challenge was to visually change the brand while maintaining the special sense of expertise and energy that the company exudes

Process

During the design session, we established the direction for updating brand identity. We aimed for a minimalist look with vibrant accents while retaining our company's signature orange color, making it even more dynamic. We also updated our logo to a 3D design to align with current visual trends. Our goal was to infuse the brand with emotion and visual impact, using bright details to convey energy and freshness. We also suggested incorporating images of people in our visual materials to bring the brand to life

The final package included minimalist accents, sets of icons, templates for social media management and pitch deck presentation

Result

The transformation of the company's visual identity from old-school to fresh became intriguing. Now, the brand's identity communicates the desired message:

"Nytro is years of expertise presented in a modern guise."