Docker approached Bubba’s with an exciting challenge: to transform their mainline software into a 100-second explainer video. We were thrilled to roll up our sleeves (metaphorically, of course) and engage in the entire creative process to bring this project to life, from concept to animation. To make this project feel fun and snappy, we went with a distinct, cut-out style that could keep viewers engaged while also explaining the ins and outs of Docker.

The Challenge

Turning a complex and unique piece of software into a simple 100-second video is quite a challenge. We were lucky to collaborate with the Docker development team to truly grasp how the software works and the most effective way to highlight its key features and advantages.

Look below to see how we developed those ideas over time with our original drafts at the bottom, and our final versions on top.