Brewing Community, One Pint at a Time

As a designer, I had the pleasure of crafting the brand identity for Pagoda City Brewing, a local brewery in Reading, Pennsylvania, with a deep love for their community. It wasn't just about creating a logo for their beers; it was about capturing the essence of a neighborhood gathering place – a place where exceptional brews meet warm embraces.

The Challenge: Honoring Local Roots

Pagoda City Brewing is more than just a brewery; it's a cornerstone of the community. The challenge was to create a brand identity that reflected this local pride and celebrated Reading's unique character, all while translating seamlessly to the digital world along with its brick-and-mortar location.

The Solution: A Hand-Crafted Brand Experience

Inspiration came from the city's iconic landmark, the pagoda. I used a hand-drawn style for the primary mark and icons, echoing the dedication to quality, craft, and the personal touch Pagoda City Brewing brings to every beer. This warm aesthetic extends beyond the logo, creating a cohesive brand experience across all platforms.

Building a Responsive Online Community Hub

To truly connect with their audience, I designed a responsive website built on Webflow that seamlessly integrates their new branding. This allows Pagoda City Brewing to completely customize their online presence, ensuring their virtual taproom feels just as welcoming and inviting as their physical one.

Visit Pagoda City Brewing Online

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