GetWhy Visual Identity + Brand Guidelines
New project alert 🚨
I'm excited to finally share what I've been cooking in the design kitchen since January of this year. In collaboration with GetWhy's marketing team, I began rebuilding the visual identity to support the company's updated positioning, including a fresh logotype for the new name.
To jumpstart the visual identity process, I began with the overarching theme of "insights reimagined." It is finding the missing piece of a puzzle, thus creating that aha moment.
This idea helped guide my visualization of bricks falling into place, translating into the construction of the “G” in the logotype, as well as other graphic elements making up the identity system. The similar eureka! or light bulb moment of epiphany inspired the color system composed of dark purples with a brighter secondary palette
About the company
GetWhy is a Copenhagen-based consumer research technology company, driven by the democratization of insights to deliver human insights to global business-to-consumer brands, with the likes of Nike, Heineken, Adidas, Unilever, Nestlé, McDonald’s, 7-Eleven, The Coca-Cola Company, Coty, and L’Oréal.
The proprietary AI-powered platform empowers consumer insights professionals to conduct high quality video-captured qualitative consumer research in a fraction of the time compared to market alternatives—while maintaining a quality on par with human craftsmanship. This unlocks a new way global consumer brands will understand their customers and deliver effective solutions.
“We’re not looking at categories or competition or where we can steal shares. We’re looking at how to actually deliver a solution to a human problem.”
– Director of Human Insights, US multinational beverage corporation