Thorn Gin Tonic packaging design

The choice of the design concept was dictated by the trademark that we developed for a series of alcoholic beverages of the THORN brand. We decided to focus on the logo block: it is large and hits you right in your face. In the work on the rest of the label, instead of abstract pictures, it was decided to show the main component of the taste of the cocktail in a photographic style, complemented by a splash. The background colors are bright and saturated. The project looks good and is competitive on the shelf.