LOGO | Dr. Zarringhalam
Otolaryngologist - surgeon
• Logo Tasarım ve Görsel Kimlik
• Logo Design & Brand Identity
Dr. Zarringhalam is an ENT who studies, diagnoses, prevents, and treats diseases and conditions of the ear, nose, and throat. He is primarily focusing on rhinoplasty surgery.
In designing the logo and visual identity for Dr. Zarringhalam's brand, we used the monogram of their initials, the letter Z, and a half-outline of a nose as a symbol of surgery. Two inverted noses form shapes side by side, completing the letter Z.
These two elements inside a circle, symbolizing movement, signify the continuity of surgery at this center. In designing the visual identity and logo for Dr. Zarringhalam's medical brand, we used gray, a neutral color, as calmness and assurance, and turquoise blue, a symbol of vitality, freshness, and self-confidence.
Overall, the simplicity of the visual identity and logo designed for this personal brand enables the audience to establish a good connection with it, and its durability in the minds of the target audience will be better.