Deliverables

1. Responsive Logotype Suite

Process

1. Brainstormed with Caitlin about what style would work best in tandem with her program's, Scale With Success, logo and decided upon a signature inspired logo

2. Caitlin practiced her signature and sent me a few scanned options

3. Using the signatures as a starting point, created the main signature, combining letter from different signature examples and adjusting the letters and logo for balance and cohesion

4. Once the main logo was approved by Caitlin, built out the rest of the suite

Challenges

1. Making the logo work with the SWS logo, but not feel too similar, or overpower it, or feel boring in comparison

Solutions

1. Decided on a lighter and uniform weight style compared to the SWS logo, but using a hand drawn signature style to give it plenty of personality