Pilot44 - Branding

Hi there, explaining here the visual identity we created for Pilot 44, a disruptive leader in the consulting industry. The challenge in branding for Pilot44 was to capture the unique axis of corporate expertise versus startup flexibility. In other words, their visual identity was supposed to convey a perfectly balanced blend of experience and innovation, reflected in the following set of branding elements we developed: a wordmark, color palette, illustrations, and layout structures that truly encapsulated the essence of Pilot44.

So, how do you create an identity that embodies agility, disruption, and creativity—the core of what Pilot44 stands for? Here’s our approach.

The new custom wordmark, crafted with thick, geometric strokes, evokes solidity and strength. The color palette plays with the contrast between stability and vigor, combining stoic stone shades with invigorating hi-viz yellow, which plays a big role in the identity as a whole. The illustrations, inspired by scientific and architectural aesthetics, stand out as a focal point, reflecting Pilot44’s dedication to reliability and precision.

In our pursuit of consistency and simplicity, we ensured their layouts, presentations, and pitch decks communicated information and ideas with clarity and impact. The choice of typeface and layout was intentionally selected to bring clarity to their messaging, underscoring their straightforward communication style without losing depth.

Check out the case study: https://bb.agency/project/pilot44/

We are BB Agency

We're a digital agency crafting holistic, people-friendly experiences. We serve as a strategic partner for fast-growing tech companies in need of a scalable website with modular CMS, a design system, and a future-proof brand identity. Through challenging core assumptions, we shape the products and services that improve the lives of thousands every single day.

Check us out at www.bb.agency