The Challenge

Trucking is a high-risk, low-margin business where independent truckers have developed a heavy dose of skepticism toward any tech solution, even if that solution promises to increase their profits and overall efficiency.

SmartHop partnered with Craft to identify truckers’ needs and envision a future user experience where SmartHop can engage with truckers as a trusted partner and advisor, not just as a distant dispatcher.

What we delivered

Craft provided SmartHop with a series of user types (personas), an experience map, several thematic frameworks, and strategic design concepts that clearly and succinctly articulate near and long-term opportunities. These screens illustrate research findings in a cohesive, digestible format for multi-disciplinary teams to leverage in detailed design.