Cumaru Branding

Brand identity design for Cumaru, an outdoor bar in the Gulf Coast.

The foundation of the brand identity was established by distilling Cumaru into core attributes: simplicity, natural, laid-back, and tropical. The brand identity was then transformed into a variety of collateral, including: menus, signage, coasters, graphics, and merchandise. Each component included the wood grain pattern and color palette, resulting in a unified and welcoming environment. 

The brand produced a unique and captivating image that customers admired by carefully aligning every part of the brand identity with the core values and ensuring consistency across all touchpoints. 

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Want to join me on a creative adventure? Let's chat: audventure.co@gmail.com