Lxi Weber Art - Logo Design
Dear Abbie,
I've created a wonderfully broad and geographically diverse following with my art, but I'm struggling to find a cohesive brand identity and website design that can uniformly share my work.
I want to better reach my target audience of art collectors, interior designers, and art enthusiasts who appreciate traditional oil paintings with modern texture.
I need to increase online sales, grow my email subscriber list, and enhance my brand's visibility.
Can you help me create a brand system and website that reflects my traditional oil painting techniques and connects me to the right people?
— Lost in the Palette
Dear Lost in the Palette,
I'd be thrilled to work with you on this project! Let me walk you through how we will approach your brand identity and web design needs, keeping in mind your target audience and business goals.
Firstly, for your logo design, we’ll combine a minimalist hand-made font with intricate, illustrative floral elements. This will create a beautiful balance of contrast and legibility. We’ll make sure you have several layouts - making your logo versatile and usable. Whether it’s on packaging, promotional materials, or as a watermark on your paintings, it will always stand out.
Incorporating organic shapes like leaves and flowers into the design adds a touch of nature that perfectly aligns with your traditional painting style. You can use these elements separately in your marketing materials and within your online presence to create a consistent and recognizable brand identity that resonates with your audience’s appreciation for traditional and natural aesthetics.
We’ll choose a jewel-tone color palette that reflects the natural hues found in your artwork while diving into the richness of the texture your works are known for. This palette is subtle enough to keep the focus on your paintings, while still giving your brand a cohesive and distinctive look. Consistently using these colors across all your branding materials will reinforce your brand identity and make your work easily recognizable, which is crucial for growing your brand awareness.
For your website, we’ll design a layout that features large, high-quality images of your artwork with minimal text, allowing your paintings to truly shine. The site will be responsive, ensuring that it looks and performs great on both desktop and mobile devices. It’ll be built optimized for search engines on Squarespace, and include custom code for truly unique experiences and enhanced functionality. This will help improve your online visibility and attract more visitors which is essential for increasing online sales and growing your email subscriber list.
To make the most of your new brand and website, here are a few tips:
Use your new logo and color palette across all your marketing materials, including business cards, social media profiles, and packaging. This consistency will help reinforce your brand identity.
Regularly update your website with new paintings and prints. The training we provide will help you confidently upload new content and make simple adjustments, keeping your site fresh and engaging for your audience. Utilize the SEO features on your Squarespace site to improve your search engine rankings. This includes adding alt text to your images, using relevant keywords in your descriptions, and regularly updating your content.
Finally, encourage your followers to visit your new website by sharing updates and behind-the-scenes content on your social media platforms. Use the organic shapes and floral elements in your posts to create a cohesive look that ties back to your brand identity.
By following these tips and fully utilizing your new brand assets and website, you’ll be able to effectively share your beautiful artwork with a wider audience and achieve your business goals. Thank you for trusting me with your vision - I can’t wait to see your continued success!
Sincerely,
Abbie
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