Case Study: Fox (Family Office Exchange) Redesign
Overview
Fox (Family Office Exchange) is a leading organization that provides resources, networking opportunities, and insights for family offices and high-net-worth individuals. The goal of this project was to redesign their corporate website to enhance user experience, modernize the brand, and ensure responsiveness across devices.
Objectives
Modernize the Visual Identity: Create a fresh, contemporary look that reflects the organization’s prestige and professionalism.
Enhance User Experience: Improve navigation and accessibility to make information easily discoverable.
Create a Responsive Design: Ensure seamless functionality on both desktop and mobile devices.
Establish a Design System: Develop a component library and style guide for consistent application across the website and future projects.
Research & Discovery
User Interviews: Conducted interviews with key stakeholders and users to gather insights on pain points and desired features.
Competitive Analysis: Analyzed similar organizations to identify best practices and innovative design trends.
Content Audit: Reviewed existing content to determine what was effective and what needed updating or removal.
Wireframing
Low-Fidelity Wireframes: Created wireframes in Figma to outline the structure and layout of the website. This phase focused on the user journey, ensuring a logical flow from entry points to key content areas.
Feedback Loop: Presented wireframes to stakeholders for feedback, iterating based on their input to refine navigation and layout.
Visual Design
High-Fidelity Mockups: Developed high-fidelity designs in Figma, integrating a new color palette and typography that aligned with the updated brand identity.
Visual Elements: Created custom graphics and icons to enhance the overall aesthetic and communicate key messages effectively.
Component Library & Style Guide
Design System Creation: Built a comprehensive design system in Figma, including a component library with reusable elements (buttons, forms, cards) to ensure consistency throughout the site.
Style Guide: Developed a style guide outlining typography, color schemes, spacing, and usage guidelines to maintain uniformity in all visual communications.
Responsive Design
Mobile Design: Focused on creating a mobile-first approach, ensuring that all designs were optimized for smaller screens. Implemented a flexible grid layout and touch-friendly elements.
Testing: Conducted usability testing on both desktop and mobile designs to identify any issues and gather user feedback for further refinements.
Implementation & Launch
Collaboration with Development Team: Worked closely with developers to ensure accurate implementation of designs, facilitating a smooth transition from design to development.
Quality Assurance: Performed thorough testing across various devices and browsers to ensure functionality and performance standards were met.
Results
Improved User Engagement: Post-launch analytics indicated a significant increase in page views and time spent on the site, suggesting enhanced user engagement.
Positive Feedback: Received favorable feedback from both users and stakeholders regarding the modernized look and improved navigation.
Foundation for Future Growth: The design system established a scalable foundation, allowing for easy updates and new features as the organization grows.
Conclusion
The redesign and rebranding of the Fox (Family Office Exchange) website successfully met the project objectives, resulting in a modern, user-friendly platform that aligns with the organization’s mission and vision. The established design system will facilitate ongoing enhancements and maintain visual consistency across all communications.
This project not only improved the user experience but also positioned Fox as a forward-thinking leader in the family office space.