Your Turn - Brandbook
Hi! 👋
VaxTrials, a leading regional organization in clinical research, decided to launch a new internal leadership training program. Our challenge? Creating a brand with a unique and memorable essence. The key was finding the balance between the scientific elements that define VaxTrials and the theme of team leadership.
Together, we made it possible, and thus YourTurn was born, the name of the program we brought to life. Through a comprehensive guide, we communicated the brand's values and personality while maintaining VaxTrials' identity. The visual elements in this guide play a fundamental role, contributing to brand recognition within the company.
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