NoLabel is a sustainable clothing brand for skaters. Their t-shirts, shirts and hoodies are printed on locally on silkscreen, using natural dyes.

The tagline - gravity free, encompasses both the sustainable nature of their clothing, as well the feeling of being free and comfortable while skating.

Packaging

Here's one part I had extra fun designing - because boxes, hangtags and all the thoughts behind them just go to show how much can be done with the identity and all its elements. There's surprises, there are gifts, and most importantly there is play!

The box features a skater-hole, that creates an animation as the user slides, a playlist gift and an ergonomic pull extension.

*As this is a school project, NoLabel and its visual identity, as well as the products presented are purely fictional.