Griffith Observatory Brand Identity
Griffith Observatory Brand Identity (Rebranding)
Role
Research, Concept Development, Art Direction, Design, Animation
Tools Used
Adobe Illustrator, Photoshop, Indesign, After Effects
Griffith Observatory, an iconic institution in the heart of Los Angeles, sits on the southern slope of Mount Hollywood, offering panoramic views of the city and the stars. As a cultural and scientific landmark, it gives an experience that connects people with the universe, rooted in observatory’s mission to inspire and educate, vision of universal curiosity, and commitment to excellence and accessibility.
To better reflect a dynamic approach to astronomy and public education, I am transforming brand identity into a modern, cohesive visual representation. This new identity aligns with contemporary design trends while honoring historical and cultural significance. By updating the visual elements, I aim to create a clean, recognizable brand that resonates with diverse audiences and adapts across various media. My purpose is to inspire curiosity and engagement with astronomy, reflecting the core values of observation, learning, inspiration, and community, and inviting everyone to join in the journey of discovery.
Thank You.
View full project on Behance
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