Open Procurement - Brand and UX/UI Design

I recently led a rebrand and UX/UI project for Open Procurement, a Manchester-based procurement consultancy from the Open Rhodes Group, renowned for its transparency, expertise, and personability. Tasked by founder Lee Rhodes, I evolved their existing visual identity by creating a fresh, contemporary brand and website. Our objective was to craft a visual identity that stood out in the competitive market, appealing to corporate KDMs, C-suite executives, and a tech-savvy audience. Through extensive market research, competitor analysis, and stakeholder workshops, we developed the ‘Crystal Clear’ creative concept, inspired by the multifaceted nature of crystals, highlighting Open Procurement's ability to simplify complex processes for clients.