SET+REP COFFEE | Logo Design

SET+REP COFFEE

An online coffee brand designed for fitness enthusiasts who regularly go to the gym. It’s not for bodybuilders or beginners, but for those who are passionate about fitness and want to elevate their training. This coffee is high in caffeine to give you the focus and energy needed for an effective gym session, helping you get more out of your morning coffee and take your workouts to the next level.

Logo Concept

This logomark creatively replaces the (+) symbol by merging a coffee bean and a barbell, perfectly representing a coffee brand designed for gym sessions. It not only substitutes the (+) in the logotype but also conveys the added energy and benefits of the coffee. The unique blend of the coffee bean and barbell highlights the synergy of strength and refreshment, making it the ideal symbol for a brand that boosts performance and stamina at the gym.