Crafting the essence of Financial Asset Brands

As a Lead Product Designer and Brand Strategist at Sora Union, I guide concepts from inspiration to tangible products and brands. My process involves immersing myself in discovery, envisioning possibilities, and crafting intentionally. Each stage is driven by asking fundamental questions: why do people need this, and why should it exist? I ensure our designs resonate with company goals, fostering a shared understanding rather than relying solely on directives. Collaborating seamlessly with cross-functional teams, I facilitate open dialogue, debate, and feedback to refine our designs. https://altarrockwealth.com/