:: Sandupa ::

Martha and Pauli, our customers, came to our studio wanting to give Sandupas a radical makeover. They wanted to capture the hearts of little ones, keep those who fell in love with them over 30 years ago hooked, and of course, expand their reach to even more people. WHAT DID WE DO? We started this project by really getting to know the brand. So, we headed to Santuario to observe, talk to people, and of course, taste this delicacy. On that field trip, we identified three values that became our starting point and anchor for developing this project.