Website Redesign Case Study
About the Client:
The Catalyst has built an A-Team of creators and ad buyers who produce high-performing Meta and TikTok ads. They help clients scale spend while reducing Customer Acquisition Costs (CAC).
Problem:
The client approached us needing a website redesign to improve design, general user flow, and add e-commerce features. They aimed for a modern, user-friendly site that would showcase their services effectively and align with the dynamic nature of their business.
Solution:
Our team focused on simplifying and refining the navigation to ensure users could easily find what they were looking for, enhancing the overall flow of the site. We incorporated dynamic visuals and interactive elements aligned with the brand to improve aesthetic appeal without compromising loading times, especially on mobile. The content layout was optimised for readability and engagement, using white space effectively and structuring information in an easily digestible format. Ensuring the design was fully responsive, we aimed to provide a seamless experience on mobile devices, where most of the audience interacts with the content.
Results:
A website with enhanced user flow and aesthetic appeal, properly representing the company. Users spent more time on the site, interacting with the improved features and navigation.