The goal

Build an Analytics Dashboard for our client to showcase Campaign Insights on, organized by different widgets each one containing data on Marketing performance and metrics.

The challenge

As often is the case with Analytics and Dashboards, wanting to talk about everything can be too much. So working closely with our stakeholders and their users we had to decide: what do we want to show? In what order, and why? What is shown at a first level, and what needs drilling down to know more about? What kind of data visualization would we pick to clearly represent each user story provided to us? Making it look pretty was the easy part, but a lot of brain-picking and ideating happened before we got here.

The outcome

This is only a sneak peak, and we're excited to soon be able to show more! But we are proud of how it's turning out. The outcome is not only a minimalist, awesome-looking Dashboard - a lot of thinking went into putting this together, and we believe it'll be well suited to our client (and ultimately, their clients). This not being a redesign but a complete Product design from our stakeholders' ideas adds to the pride 🙂

What do you think? 👀

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UserActive is a product design agency for B2B SaaS. We’re on a mission to help SaaS Founders create meaningful products users love.

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