Lifestyle Medicine Practice - Homepage & Website Design

This website was very interesting as I only had a couple images of the practicing doctor to use for the assets. I had to design the entire site off his brand colors and existing brand logo, finding my own images, creating video loops for the fold, and keep everything cohesive. I dived into a simple, clean and strong layout for the homepage and subsequent website pages. I used his accent color throughout. I chose typography that accented his brand values and brand voice. I most importantly wanted the site to feel ageless & frictionless for the user experience while retaining key SEO and conversion practices. I designed the entire site and all hover states, UX, etc. in Figma.

The full site can be seen here: https://www.princetonmd.com/