Educational program

Finally, I get to share with you the entire illustration for the 2023 Profuturo annual report! 📚✨

ProFuturo is the worldwide digital education program promoted by Fundación Telefónica and Fundación "la Caixa" for children living in vulnerable environments.

This illustration is inspired by six key concepts that shape their educational program. The characters' hands play a prominent role, helping to convey the idea that with their hands, girls and boys can achieve great things. The use of complementary colors and the contrast between the color of the object held by the hands and the rest of the composition (orange - blue) helps to focus on the key concepts. The orange objects visually form an upward progress bar.

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