Robin Food is a fast food restaurant. The name that was chosen for this brand had a very high visual potential and we tried to make the most of all the visual and verbal potentials in the design stages. Jester's archetype expresses the feelings and characteristics of this brand, and for this reason, we tried to have jokes related to the brand concept with targeted users in the design of the visual identity of this brand. Using sharp forms and colors associated with Robin Food and creating a sense of excitement and deliciousness are among the goals of this visual identity, which ultimately formed Robin Food.

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