Vein Specialists, Aesthetic Design - Homepage and Website

This is a website I designed the homepage and subsequent website pages for. The practice is a Vein Specialists clinic based out of NJ. It is part of a larger medical group which I designed websites for other practices of theirs separately. It was interesting solving the problem of creating a design that is aesthetic and user friendly while also being about veins and all things relating to.

The colors represent their brand, and I used topographical maps lines to represent the idea of veins as a design element throughout. The font choices are to convey simple, trusted & welcoming. The CTAs throughout are placed strategically for conversion and to also lead the user further through the website's pages.

You can see the full website here: https://www.njveinspecialists.com/