Dawn Dairy Rebrand

My concept logo for Dawn Dairies. It occurred to my recently that the brand has not changed since I was young, and figured, being such an iconic name in every Irish household, it would be nice to freshen up its brand.

I toned down the colour to make it less harsh and somewhat more visually appealing. The rising sun of Dawn has also been given more emphasis too, as I felt this is a pretty symbolic to the dairy brand.

Feedback is welcome. Here is a link to the current logo.

http://killarneywomensminimarathon.ie/wp-content/uploads/2014/06/dawn_logo_whitebg-300x196.png

Thanks for looking