Blank Design

Cyber inspired brand board for Jacob Blank, including logo treatments, font, and brand colors

Enter your text here...(Jacob) Blank is a party clothing brand born from the doldrums of Summer/Fall 2020, when people were desperate to break out of sweats and into wildly expressive clothing. Starting with the primary color mesh ringer t-shirt, which still remains the brand's hero product, the e-commerce business grew from social media into email newsletters, influencer campaigns, and is now scoping out pop-ups and growth opportunities.

The brand aims to bring a new sense of fun to nightlife culture- a subversive, rave-inspired splash of color to dark, severe club aesthetics. Equal parts gritty and goofy with diy roots.

Animated gif of an embossed Blank logo on a holographic ab shift card
Promotional email newsletter focusing on product launches and product photography

Promotional email newsletters focusing on product launches with supporting graphics to match the personality of the featured product.

Social media posts highlighting modeled products and product photography

Instagram favors simple posts, either modeled products or simple product photography.

3D render of a pop-up store with Blank branding and environmental graphic design

3D render of a pop-up store, with exterior signage (bottom left) and environmental graphic design throughout.

Mesh bags in black with holographic foil logo and green with black screenprinted  logo,

Promotional, reusable mesh shopping bag with branding.

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