Hoyt Arboretum

Organization Identity

A world of trees for all seasons​​​​​​​

Hoyt Arboretum serves as an educational institution and conserves potentially endangered plant species. The Hoyt Collection includes more than 1,400 true species, with specimens grown from seeds collected in the wild. In turn, these plants produce seeds that can be used to replant native ecosystems that have been destroyed or are at risk.​​​​​​​

Donatelli > Creative Direction, Visual Design, Organization Identity, Identity Guidelines, Collateral Material, Interpretive Signage, Directional Signage, Wayfinding Signage.