4K 4 Charity Fun Run

Organization Identity

A short distance can make a big impact​​​​​​​

The 4K 4Charity Fun Run Series is a 2.49-mile running and walking event held annually in Las Vegas (NAB Show), Amsterdam (IBC Show), Los Angeles (SMPTE ATC), and Portland, OR. Since its founding in 2014, the series has raised more than $1.2 Million (USD) in gross proceeds for global and local nonprofits that support increased diversity and inclusion initiatives. Whether you’re a competitive runner, prefer a leisurely stroll, or just want to support from the sidelines, the 4K 4Charity Fun Run makes it easy for participants and sponsors to get active and give back.

Donatelli > Creative Direction, Visual Design, Organization Identity, Identity Guidelines, Collateral.