Branding Kit Development | Wildflower

Kari was awarded one of several branding vouchers to use with an online marketing professional through a grant awarded to MainStreet TorC...and she just happened to choose me!

Wildflower Boutique has a current website and active social media pages but her logo was a picture of a lovely mural in her shop, created by a friend. Kari wanted a digital logo and branding kit but she wanted to maintain the look and feel of her first logo below.

Over a few weeks, Kari and worked through three logo options and came up with the digital graphics below.

To finalize the whole project, Kari and I worked through Canva to create her branding kit, a few social media and print templates to really elevate her online branding presence.

The Local Economic Assistance & Development Support (LEADS) High-quality, dedicated re-branding graphics (or new branding kits) can be costly and often marketing can be the last thing a small business has a budget for. With amazing resources, like Canva, folks with a little creativity can also do their own graphics, logos and fun digital assets.

More than 70% of small businesses now have websites and/or social media accounts, up drastically in the last 5 years. However...almost half of all consumers still say they'll leave a site immediately if they feel it's poorly designed. 

Creating in Canva Course

More on the grant: E-commerce Education and Development to Promote Growth for Downtown Businesses