Market Group Website redesign

1. Design and Interface

Current State Analysis:

  • An analysis of the current state of the website was conducted to identify the main issues and inconveniences faced by users.

  • Feedback and suggestions were collected from clients and internal teams to ensure the redesign meets their needs and preferences.

New Design Development:

  • A new, modern, and intuitive design was created, aligning with current web design trends and standards.

  • A visually appealing color scheme and typography were developed to reflect the agency's branding and professional image.

Interface:

  • Interfaces for all pages of the site were redesigned, focusing on ease of navigation and accessibility of information.

  • Adaptive technologies were implemented to ensure optimal display and functionality on all devices (PCs, tablets, smartphones).

Old version

New version

2. Website Structure

Analysis and Optimization:

  • The existing site structure was analyzed to identify redundant and inefficient sections.

  • A new structure was developed to ensure logical and intuitive placement of information.

Content and Navigation:

  • The main sections of the site were redesigned, and new pages with up-to-date information about services, case studies, and team members were added.

  • Navigation was optimized, with dropdown menus and filters added for quick access to necessary information.

3. Project Portfolio Page Redesign

Key Focus:

  • The key focus of the website redesign was the overhaul of the project portfolio page to showcase completed projects effectively.

Enhanced Visual Appeal:

  • The page was redesigned with a modern and visually appealing layout to highlight the quality and diversity of the agency’s work.

  • High-quality images and engaging multimedia elements were incorporated to capture visitor attention and provide a compelling visual experience.

Detailed Project Descriptions:

  • Each project entry was expanded to include detailed descriptions, objectives, strategies, and outcomes to give visitors comprehensive insights into the agency’s capabilities.

  • Case studies were added to illustrate the process and impact of the projects, demonstrating the value provided to clients.

Interactive Elements:

  • Interactive elements such as hover effects, sliders, and video embeds were integrated to make the page more dynamic and engaging.

  • An easy-to-use filter and search functionality was added, allowing visitors to sort projects by industry, service, or date.

Client Testimonials and Metrics:

  • Client testimonials and performance metrics were included to add credibility and context to the projects showcased.

  • Success stories and quotes from satisfied clients highlighted the agency’s effectiveness and client satisfaction.

Mobile Optimization:

  • The project portfolio page was optimized for mobile devices, ensuring that it is fully responsive and provides a seamless user experience across all platforms.

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