Market Group Website redesign
1. Design and Interface
Current State Analysis:
An analysis of the current state of the website was conducted to identify the main issues and inconveniences faced by users.
Feedback and suggestions were collected from clients and internal teams to ensure the redesign meets their needs and preferences.
New Design Development:
A new, modern, and intuitive design was created, aligning with current web design trends and standards.
A visually appealing color scheme and typography were developed to reflect the agency's branding and professional image.
Interface:
Interfaces for all pages of the site were redesigned, focusing on ease of navigation and accessibility of information.
Adaptive technologies were implemented to ensure optimal display and functionality on all devices (PCs, tablets, smartphones).
Old version
New version
2. Website Structure
Analysis and Optimization:
The existing site structure was analyzed to identify redundant and inefficient sections.
A new structure was developed to ensure logical and intuitive placement of information.
Content and Navigation:
The main sections of the site were redesigned, and new pages with up-to-date information about services, case studies, and team members were added.
Navigation was optimized, with dropdown menus and filters added for quick access to necessary information.
3. Project Portfolio Page Redesign
Key Focus:
The key focus of the website redesign was the overhaul of the project portfolio page to showcase completed projects effectively.
Enhanced Visual Appeal:
The page was redesigned with a modern and visually appealing layout to highlight the quality and diversity of the agency’s work.
High-quality images and engaging multimedia elements were incorporated to capture visitor attention and provide a compelling visual experience.
Detailed Project Descriptions:
Each project entry was expanded to include detailed descriptions, objectives, strategies, and outcomes to give visitors comprehensive insights into the agency’s capabilities.
Case studies were added to illustrate the process and impact of the projects, demonstrating the value provided to clients.
Interactive Elements:
Interactive elements such as hover effects, sliders, and video embeds were integrated to make the page more dynamic and engaging.
An easy-to-use filter and search functionality was added, allowing visitors to sort projects by industry, service, or date.
Client Testimonials and Metrics:
Client testimonials and performance metrics were included to add credibility and context to the projects showcased.
Success stories and quotes from satisfied clients highlighted the agency’s effectiveness and client satisfaction.
Mobile Optimization:
The project portfolio page was optimized for mobile devices, ensuring that it is fully responsive and provides a seamless user experience across all platforms.