Business Goals

Provides integrated e-ticket and ticket management for low-end until mid-end event organizer, community, and concert publisher with competitive costs.

Problem Definition

• Paper tickets got lost too often and easily teared up against weather conditions

• Illegal event audience/concert goers utilizing fake ticket to conducts fraud

• Price competitiveness from other online ticket provider

Hypothesis Solution

• Give the user a visibility of their tickets 24/7 without facing risks of lost or teared up tickets

• Create a QR Code for verification when the user enters event venue

• Provides a platform with operational costs cheap enough for low until mid-end sized concert or event to pay for without removing mandatory features

User Questionnaires

For concert goers/audiences

• What is your first thought when attending a concert/event?

• How do you buy the tickets?

• What difficulties did you find when you buy tickets?

For event organizer/publisher

• How do you sell your tickets?

• How do you manage your audience when it comes to open-gate session?

• What kind of frauds do you think or ever happened to you when managing an event?

• What difficulties did you find when you manage tickets?

• How’s your budget for ticketing?

User Persona

Persona 1: Audience / Concert Goers

• Tommy - Undergraduate Student

  Because his interest in indie-music and as a college student he have low-budget for concert, he usually goes to local-musician concert. He often finds that local concert usually use GForms and WhatsApp text for tickets sale. He thought that this kind of method is ineffective because it is not authentic enough to be used as tickets.

• Putri - Corporate Employee

  Putri is an employee who often goes into concert in his spare time. She usually attends local and national concert where they used paper tickets. Because her occupation as full time employee takes her focus a lot, the ticket always ends up either lost or got teared up in her own wallet. From that point she prefer to go to a concert where it provides e-tickets that sent to his email directly.

Persona 2: Partners / Event Organizer

• Andy - Local Musician

  Andy is a local musician who oftens held a community concert where all local bands joins the event. He usually charges an IDR 10k-50k as the entry fee. He used Google Forms because he doesn’t have budget for the ticketing. He tried to check a ticketing platform and the cost is too big for him. He hopes that there’s a platform who can provides cheap e-ticketing or other solution for community concert

• Ahmad - Event Organizer

  Ahmad owns a firms who specialized on organizing concert events. His event usually involves national musician. He had his own admin for ticketing purposes. In this way, human error and fraud highly occurs. As an owner, he wants a solution to reduce tickets fraud and makes the operational costs efficient.

Mockup