Friends of Hiking is a hiking guide project made by locals in Paatgonia Argentina.

Friends of Hiking emerged from the very soil it now treads upon—a labor of love by local enthusiasts who call the rugged landscapes of Patagonia home.

Their mission? To guide fellow wanderers through untamed trails, revealing not just the physical beauty of the region but also the profound connections that form when humans walk side by side.

When the passionate team behind Friends of Hiking approached us, they carried a dual burden: the weight of their backpacks and the complexity of their communication strategy. Their vision was clear—to simplify, to connect, and to share the magic of Patagonia with the world. Our task? To distill their essence into a brand that resonated with both seasoned trekkers and curious novices.

The name said it all: Friend of Hiking. Here, guides weren’t just experts; they were companions. They shared stories, pointed out hidden wildflowers, and brewed trailside mate. With each step, friendships blossomed, transcending language barriers and cultural divides.