"S" Icon - Logistics Company Exploration

A year or so back, I had the opportunity to explore some concepts for a start-up company that dealt with shipping logistics. The two separate portions that make up the "S" have a multitude of language within them. First and foremost the outward sprawling cogs shows the movement outward from a central hub - similar to that of a conveyor belt moving boxes to the beds of multiple different trucks. The second is that of two locations working together as one big unit, i.e. cogs working together to make a machine run. Lastly, we can see the 2 internal spaces within the spine of the "S" creating location marks - emphasizing the reliability and idea that whatever it may be you need to get from Point A to Point B will indeed find its way.

Lane Martin
Designer + Illustrator for Mosaic Church.

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