"S" Icon - Logistics Company Exploration
A year or so back, I had the opportunity to explore some concepts for a start-up company that dealt with shipping logistics. The two separate portions that make up the "S" have a multitude of language within them. First and foremost the outward sprawling cogs shows the movement outward from a central hub - similar to that of a conveyor belt moving boxes to the beds of multiple different trucks. The second is that of two locations working together as one big unit, i.e. cogs working together to make a machine run. Lastly, we can see the 2 internal spaces within the spine of the "S" creating location marks - emphasizing the reliability and idea that whatever it may be you need to get from Point A to Point B will indeed find its way.
branding
concept
design
flat
gears
icon
identity
illustration
lockup
logistics
logo
minimal
shipping
startup
typography
wip
View all tags
Posted on
Jun 5, 2024
More by Lane Martin View profile
Like